The manufacturing industry is growing, and so is the demand for talented, qualified candidates. With the increasingly candidate-driven job market, employers must create a competitive workplace to attract new employees and retain top talent. Here are four steps you can take to become the employer of choice for manufacturing candidates.

Teach

From changes in technology to developments in safety protocols, your candidates are highly motivated to learn about the manufacturing industry. You have a variety of tactics at your disposal to create these learning opportunities. You could establish mentorship relationships between senior staff and new hires, or conduct training or professional development workshops for your team.

As a leader, you have experience and skills that can serve as a valuable learning tool for your employees. Take the time to share this knowledge on a one-on-one basis, whether you're helping an employee learn something new or collaborating on a project. Great employers take every opportunity to teach and improve the professional abilities of their staff.

Listen

Great ideas don't always come from the top down. Give your employees the chance to shine with regular brainstorming meetings for all members of staff. This can give them the opportunity to weigh in on common problems, propose new ideas, and feel a personal investment in the success of your company.

On a more personal level, listening to their insights and frustrations can establish an open flow of communication that allows for more effective teamwork and increased employee morale. If an employee feels that their opinions are valued within the workplace, they'll have more satisfaction in their position and be a more valuable member of your team.

Incentivize

Company incentives are a great way of promoting your company culture to prospective employees. If you offer non-monetary perks such as a flexible schedule, healthy snacks, or a membership to a local gym, candidates will see you as an exciting, thriving place to work. These incentives add value to your employment package, and can be a strong motivator when a talented candidate is deciding between employers.

Understand

Every workplace needs structure to function, but too rigid an environment can be stifling for your staff. You should strive to be understanding when it comes to personal matters, such as family obligations, illnesses, and other life events that may conflict with a staff member's work-life balance. However, you should establish policies and guidelines to deal with these situations, and remain understanding yet firm. This establishes that much-needed structure without removing the humanity from a leadership role.

By teaching, listening, incentivizing, and understanding the personal circumstances of your candidates and employees, you can build an impressive company culture that will set you apart from other manufacturers. Attract talented manufacturing candidates and establish yourself as the employer of choice with these four tips. Contact our expert staffing team today!